What’s An Explainer Video and Why they are so Effective?
An explainer video
explains the product and services in detail and how it has come about from the
company’s end. Explainer video showcases how a product is introduced in the
market by a company to addresses a particular issue face by a section of the
population and give detailed information about directions for use, benefits and
cost-effectiveness of a product. Be it a technological innovation like mobile
phone to home appliances and many more, an explainer video makes it easy for
the audience to understand the product and its usefulness by detailing about
the product and its specifications to make it user-friendly. Moving a step
forward, an explainer video engages customer by familiarizing him about the
product and promotes its effectiveness for a mass reach and sales
prospects.
An explainer video’s
USP lies in its demonstration which shows each and every step of using a
product and its service. Starting from hearing about the idea behind the
product, an explainer video is an effective way to resolve ambiguity regarding
a product and clear people’s mind about its efficacy. Hearing from the experts
about a product makes more sense and an explainer video brings out the essence
by providing the most relevant information.
Why Explainer Videos are Effective? |
Explainer videos
are also a way to showcase a company’s environment of an organization and
displayed to reflect upon its research and design ideation to come out with a
product to address specific needs of people. Keeping it short and to the point,
explainer video makes it simple and
entertaining for people in the form of animation, music and storytelling in a
broader sense. Ranging from explaining a mobile network plan by using
animation, showing a product like toiletries with the help of music, explainer
video tells the story of a product like showcasing an ayurvedic medication with
details of its ingredients and manufacturing process. Moreover, an explainer
video creates a value addition by providing tutorial which people find easy to
engage with and relate to. Customer testimonial video goes a long way in making
a product credible and trustworthy for a customer looking for accurate
information regarding a specific problem related to health, household, office
and lifestyle.
An explainer video
incorporates tutorial to the best use enhancing the fun and entertaining
element and educate the audience about the offerings. This also increases the
scope of an explainer video to
connect with all age groups to educate about a process which appeals to both
kids and adults and makes viewing exciting and memorable. The importance of
tutorials can be evident when it finds its best application in the field of
healthcare, hospitality, IT, consumer electronics, education and training and
many more.
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