What’s An Explainer Video and Why they are so Effective?
An explainer video explains the product and services in detail and how it has come about from the company’s end. Explainer video showcases how a product is introduced in the market by a company to addresses a particular issue face by a section of the population and give detailed information about directions for use, benefits and cost-effectiveness of a product. Be it a technological innovation like mobile phone to home appliances and many more, an explainer video makes it easy for the audience to understand the product and its usefulness by detailing about the product and its specifications to make it user-friendly. Moving a step forward, an explainer video engages customer by familiarizing him about the product and promotes its effectiveness for a mass reach and sales prospects. An explainer video’s USP lies in its demonstration which shows each and every step of using a product and its service. Starting from hearing about the idea behind the product, an explainer video is a
